Advancing to the next level of automation with artificial intelligence

The Smart Manufacturing exhibition area features the topics of automation and sensor technology, robotics and logistics automation, as well as drive and fluid technology. Visitors there are sure to find all the tools they need to make production even more efficient and sustainable.

Artificial intelligence is playing an increasingly pivotal role in this advancement. "Artificial intelligence will revolutionise the entire value chain of manufacturing companies, and in doing so significantly boost their competitiveness. Visitors to HANNOVER MESSE 2025 will gain insights into available and upcoming applications in the market," says Hubertus von Monschaw, Global Director Trade Fair and Product Management HANNOVER MESSE at Deutsche Messe.

Exhibitors in the Smart Manufacturing area include leading companies from all over the world, ranging from international corporations to SMEs and startups. These include, among others, Aignep, Beckhoff, Bosch Rexroth, Cantoni, Delta Electronics, Emerson, Festo, Flender, Harting, HAWE, ifm electronic, I.M.M. Hydraulics, Lapp, Pepperl+Fuchs, Pilz, Phoenix Contact, Rittal, Schaeffler, Schneider Electric, SEW-EURODRIVE, Siemens and Turck.

Whether it is about industrial sensors, electric drives and controls, AI-supported engineering, or complete solutions for diverse industry applications, visitors to HANNOVER MESSE will learn first-hand how they can optimize their production to meet the growing demands in terms of productivity and sustainability.

German and international companies will present robotics applications in and around the Application Park at HANNOVER MESSE. AI-enabled robots will be in action there, for example, demonstrating how they learn to perform tasks and adapt dynamically to changing production environments. Their involvement makes production more efficient, especially when it comes to custom-made products or small batch sizes.

Drive and fluid technology is traditionally represented at HANNOVER MESSE in the odd-numbered years, with a wide range of German and international companies. And that's how it will be in 2025 as well. Under the Motion and Drives label, the exhibiting manufacturers will showcase cutting-edge applications and components for intelligent and sustainable production.

"With HANNOVER MESSE, we are offering all exhibitors in the Smart Manufacturing area the opportunity to be embedded in a unique industrial innovation ecosystem, in which German and international companies from the general engineering, electrical and digital industries as well as the energy sector present efficient and sustainable solutions for industrial value creation now and in the future. This mix of research, business, startups, and political topics will provide a unique opportunity to connect with top-level decision-makers, technology scouts, experts, and media representatives from throughout the world," says von Monschaw.

Besides the exhibition itself, HANNOVER MESSE offers an attractive, high-calibre supporting program. In the Smart Manufacturing area, this includes both the highly frequented Industrie 4.0 stage and the Motion and Drives conference stage.