Applied Scintillation Technologies, which specialises in phosphor and scintillation technology, with products such as its Levy Hill MkVI radiometer/photometer, is launching a new website. Other marketing-related activities scheduled for 2009 include a restructured marketing department and increased international presence.
AST Sales and Commercial Director, Stuart Quinn, states: "Following the management buyout of AST by TQ Scientific in 2007, we have the flexibility to react more quickly to changing market opportunities. We have enjoyed significant growth in our Caesium Iodide coating business for digital X-ray detectors in the dental and medical markets, as well as our glass scintillators and neutron detection screens for high-energy physics applications. From this position of strength we are adopting the TQ Scientific philosophy of looking forward for new markets as well as developing our technology capabilities."
The marketing department is being strengthened by the appointment of Kerry Herbert as Marketing Assistant. Kerry is a graduate in Business Management from Anglia Ruskin University, Cambridge, and has experience with a number of local organisations as well as being Marketing and Press Manager for a local charity in her spare time. Kerry will work closely with technical marketing specialist In Press PR to enhance the awareness of AST's capabilities worldwide.
One initiative already under way is a major overhaul of AST's website (www.appscintech.com). Quinn states: "A major part of our business is conducted overseas. Our website is an extremely important marketing tool for us and our new site will be more flexible to provide a much more dynamic way to support our export activities.
"We will also be exhibiting at international exhibitions to explore new market opportunities. We have already booked for the Laser World Of Photonics 2009 Exhibition in Munich in June 2009."