Trident Exhibitions' recent Instrumentation South and Displays Technology South exhibitions, which took place at the Royal Berkshire Conference Centre, Madejski Stadium, Reading, on 3 and 4 October 2007, have come to a successful conclusion. Supporting the growing trend towards highly focussed regional shows, these events proved very popular with exhibitors and visitors alike, and overall attendance for both shows was in excess of 340 visitors from throughout the UK and overseas.
With over 60 exhibitors showing and demonstrating test, measurement, data acquisition, control instrumentation, displays technology systems and equipment, there was encouraging feedback from many companies, as illustrated by the following quotes:
Fred Sharp, Endevco UK Limited: "Super venue, good location, lots of good leads, catering facilities excellent and good communications."
Martin Sime, Industrial Interface: "Instrumentation South produced enough quality visitors to make it worthwhile to do again."
Glen Gilmour, PR Electronics: "Super venue with some good leads."
While Instrumentation South is an established event, this year saw the first introduction of the co-located Displays Technology South. There is a ground swell of opinion in support of the smaller more targeted events, which provide exposure from national and international organisations, but at a local level. With working time at a premium, it is sometimes becoming difficult to justify the time and cost of a full day out of the office to attend a national exhibition. However, local events can serve the same purpose at much less cost and time to the visitor.
Feedback from Displays Technology South exhibitors was also very positive:
Robert Tietjen, Digital Displays: "As this was Digital Displays' first exhibition, we were pleased with the level of enquiries we received."
Richard Williams, Intelligent Display Solutions: "This was Intelligent Display Solutions' first exhibition since we were formed six years ago and we were very pleased with the quality enquiries that were generated. For every product we demonstrated, there was at least one lead generated."
The Instrumentation Series of Regional Exhibitions also includes Instrumentation North at Elland Road Stadium, Leeds, on 9 and 10 April 2008 and Instrumentation Scotland and Offshore Systems, Aberdeen Exhibition and Conference Centre, 3 and 4 September 2008. For further details about either of these two events, please contact Gail Downham on +44 (0)1822 614671 or email
