Parvalux is continuing its ambitious e-marketing strategy with the launch of a Czech language section on its global website. This furthers the company's commitment to a growing market in Central and Eastern Europe, where customers have responded well to the recent opening of a new subsidiary in Poland and a Polish language section of the Parvalux website.
More languages are planned for the website in the near future, with dedicated brand sites for Austria and Germany both due for launch by the end of the March 2008 (in German); over the next six months Italian, Spanish and Chinese sections of the website are also likely to go live.
James Morby, head of Internet Strategy, explains: "These days multilingual content is a necessity if you are going to succeed in the international marketplace; after all, it is unrealistic to expect every machine designer in the world to be bilingual. So the international versions of our website replicate exactly the same functionality and content of the English language version, right down to our product configurator. I believe we are taking great strides in using the power of the internet to grow our brand worldwide; the Czech, German and Austrian sites are just another example of the progress we are making."
To access the Czech language website visit www.cz.parvalux.com.
To access the Polish language website visit www.parvalux.pl.
