Cherry Electrical Products has appointed Enfield-based Interactive Ideas as the newest member of the Cherry UK distribution network. Specialising in peripherals, accessories and software, Interactive Ideas has become a mainstream customer promoting Cherry keyboards, such as Sirius, Barracuda, Stingray, Control and a range of seven mice products to its customer base.
Michael Breeze, Marketing Manager of Interactive Ideas, comments: "We believe that the addition of the Cherry brand is a strong plus factor for our customers and further helps to ensure our position as a leader in the peripheral and accessory marketplace."
Cherry has indicated that many new-generation products are in the pipeline and that the addition of Interactive Ideas, with its customer base, creates additional opportunities for the product release to market.
