The new 2011 Business Superbrand list, confirms that Siemens is the UK's number-one Industrial Engineering brand for the second year in a row. The announcement acknowledges Siemens, including its Industry Automation & Drive Technologies division, as one of the UK's leading business-to-business (B2B) brands. The ranking follows a robust research process administered independently by The Centre for Brand Analysis, which analysed the views of an Expert Council and 2000 UK business professionals.
Of the thousands of brands initially considered, only the top 500 are deemed to be Business Superbrands. Siemens was placed 29th overall, improving one place from last year, in the annual listing, which is now in its ninth year.
Stephen Cheliotis, Chairman of the Expert Council and CEO of The Centre for Brand Analysis, comments: "Congratulations to Siemens on again confirming its Business Superbrands status. This shows the strength and potency of the Siemens brand in the UK.
"As we enter another difficult year, the resilience of a business can be boosted by its reputation, helping to stimulate demand and loyalty versus weaker-branded rivals. Siemens and its employees can be extremely proud to be recognised amongst the UK's leading B2B brands. The achievement reflects the views of experts and professionals who deemed the brand to represent quality, reliability and distinction."
Rolls-Royce Group was the number-one brand overall, up from second last year, whil BlackBerry also moves up one position to take second place. Completing the top three is software giant Microsoft, which fell from the number-one spot. Eight of the top ten remain the same as in 2010, indicating the buoyancy provided by a strong brand.
Andreas J Goss, Chief Executive of Siemens in the UK, is very pleased with the company's success, stating: "To be recognised nationally as a Business Superbrand is a powerful testimony to the pioneering strength of our company and the dedication of our 16,000 employees throughout the UK."