4CM, a B2B technical PR and marketing agency, is expanding its UK operations with the opening of a new digital services business unit, 4CMplus, dedicated to the rapidly growing area of online marketing. 4CMplus provides support to 4CM's existing clients in the engineering, scientific and technical sectors, and to new clients, including start-ups, SMEs and specialist B2C companies.
Nick Brooks, Group Managing Director, explains: "It is all about providing the right kind of content. By splitting our operations into two distinct areas we are able to offer the best of both worlds to existing and new customers, as well as exploring new products and services."
Increasingly much of the PR content that is generated for printed media has to be adapted for online publications and media channels. Editorial requirements can vary tremendously, from reasonably sized but discursive blog entries, to a short video for insertion on Google+, or a snapshot of information that has to be Tweeted.
Brooks continues: "The world of online media is in a continuous state of flux, with new channels emerging all the time. So we needed to ring-fence our team of digital experts to provide them with resources and time to do their job properly, as well as offering clients a truly comprehensive and cutting edge range of services. We are also creating dynamic partnerships with similar online organisations to offer a portfolio of trusted and credible solutions for all key B2B marketing operations."
To celebrate the launch of the 4CMplus website the company is offering businesses a quick and effective social media health check, which will provide a free overview of their social media operations, as well as basic strategic recommendations. In addition, visitors can take advantage of a free trial offer for Leads Forensics, the web analytics tool for enterprises serious in turning visitors into sales leads.