RS Components has launched a new catalogue that covers the entire Europe, Middle East and Africa (EMEA) region for the first time. The RS EMEA catalogue offers a new, clean design with an improved layout that enables easier browsing of over 80,000 of the company’s bestselling electronics and maintenance products while also providing a window to the full range of more than 550,000 products available online.
The RS EMEA catalogue is available in six languages and is distributed to over 50 countries across the region. It features all product ranges in one catalogue, focusing on over 80,000 customer favourites and the company’s most popular products, and includes a dynamic pricing symbol that highlights which products are likely to have fluctuations in price. Additional range pages signpost customers to the full product portfolio available through the RS eCommerce websites where new products and up-to-the-minute pricing and stock availability can be found.
Keith Reville, Global Marketing Director, Electrocomponents, comments: “In a world where our customers have an increasing amount of choice in how they do business with us, the new RS EMEA catalogue is a cornerstone of our multi-channel marketing strategy. Many of our customers are extremely loyal to our catalogues for their product information and browsing. We have made the catalogue a more useful tool by making it easier for our customers to use, and for presenting our offer in a more joined up way with our eCommerce websites.”
For more information about the RS EMEA catalogue visit www.rs-components.com.