After a decline in 2009, the European pneumatic equipment market witnessed positive growth in 2010 and 2011. Market prospects of 2012 are also notably impacted by the European debt crisis. The result is likely to be a decrease in market growth but an increase in overall revenues.
New analysis from Frost & Sullivan, Analysis of the European Pneumatic Equipment Market, finds that the market earned revenues of $3 billion in 2011 and is estimated to reach $4.38 billion in 2018.
Frost & Sullivan Research Analyst Sriram Balasubramanian notes: “The global economic crisis and the sovereign debt crisis of Europe have created an atmosphere of uncertainty, with a reduction in investment capital expected in the next 2 years. The impact of these trends will be significant over the short and medium terms, although once the market recovers in the long term capital investment is anticipated to increase.”
Energy-efficient equipment will emerge as a key focus area to sustain growth during this volatile period. Equipment which supports enhanced energy efficiency, and therefore optimised energy usage, will experience greater demand. Energy efficiency can help end users appreciably reduce costs – in some cases by up to 50 per cent – which, in turn, is set to boost demand, revenues and profitability for market participants.
Even as European pneumatic equipment manufacturers strive to remain competitive, a key challenge will be the emergence of electronic and electromechanical products with multi-dimensional capabilities.
To counter the competition from the core electronics industry, market participants will need to integrate their pneumatic equipment with electronics-based products. Another strategy would be for entrants to focus on enhanced product customisation, while incumbents could target core pneumatic products that offer significant value addition to end users.
Balasubramanian remarks: “The future growth of the European pneumatic equipment market will be driven by greater product integration with electronics. Improved energy efficiency, wider usage of green technology, greater environment friendliness and enhanced safety and control capabilities will also be critical to sustaining long term market expansion.”
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