Mouser Electronics has been honoured for Top Customer Growth in EMEA by Texas Instruments. The award was presented to Marie-Pierre Ducharme (pictured above), Mouser’s Supplier Marketing Manager, EMEA by Jean-Francois Fau (pictured above), President of TI EMEA at the semiconductor company’s Catalog Distribution Summit in Freising, Germany.
Roland Dörfler, Corporate Account Manager, TI EMEA comments: “Mouser, our emerging Catalog Distribution Partner in EMEA, achieved this impressive result by executing numerous diverse and dedicated marketing campaigns that promote TI’s differentiated products to the broad engineering community.”
Ducharme adds: “Not only did Mouser grow TI’s customer base the fastest, we also grew it more than any other TI Catalog partner. In fact, with a 2013 year-on-year customer increase figure of 38.1 per cent we far exceeded the total growth for Catalog partners. We believe this is down to our policy of stocking the newest parts as soon as they become available – on launch date if possible. Our marketing efforts are also a big factor and with our marketing team in EMEA having grown significantly we can reach out to new customers even more effectively, using targeted promotions.”
To learn more about the wide range of Texas Instruments parts that Mouser stocks, visit www.mouser.com/Texas-Instruments.