New partnership to offer traceability through serialisation

22 October 2015

Omron Electronics Limitedvisit website


Omron and Adents have recently agreed on a partnership for serialisation applications. The partnership provides support to mutual customers, offering a flexible, quickly deployable and easy-to-use system. The system aims to help fight the immense market of counterfeit products and to enhance consumer safety in accordance with legislation such as the EU Falsified Medicine Directive (2011/62/EU), the Drug Supply Chain Security Act (DSCSA) in the USA but also initiatives that enhance food safety, like the Food Safety Modernisation Act (FSMA).

For machine builders and manufacturers that combine the serialisation software and inspection and automation products offered by Adents and Omron, the partnership offers a robust system for inspecting, aggregating, managing and exchanging serialised data in the factory internal packaging process. Jean-Luc Lasne, Business Development and Alliance Director of Adents, says: “Our serialisation standard software platform is designed to quickly interface with IT environments. It easily interoperates with hardware devices and offers a high level of flexibility for our customers. We have successfully worked with Omron on several projects to deliver a joint solution meeting our customers’ specific requirements and gaining their full satisfaction”.

A key benefit for customers is the experience both companies have in providing combined systems for serialisation applications in the pharmaceutical, food and beverage, cosmetics sectors, as well as various other industries.

Gunnar Bischoff, strategic marketing for Omron Europe, says: “Our customers request a reliable, interoperable and easy-to-use solution that fulfils the many requirements of implementing a serialisation solution today. But that is not enough. Equally important is that our solution is also ‘future-proof’ and has the flexibility to adapt, improve and expand in the current volatile environment with new and emerging requirements. And with Adents we have the right partner to help us future-proof our solution.”

For traceability-through-serialisation applications, complete stand-alone systems can be realised with both Adents and Omron systems integrated. For machine builders and manufacturers the products can also be purchased separately as components for their own system integration.

To learn more about serialisation applications please visit

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