Mouser promises head-spinning VR tour at Electronica 2016

26 October 2016

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Mouser Electronics will take visitors to its Electronica booth (hall A5, stand 524) on a virtual reality (VR) tour of its 69.677 m2 state-of-the-art warehouse. Attendees will experience 3D 360-degree video displayed on Samsung Gear VR headsets. Simply by moving their heads or turning around, they will see a seamless view of Mouser’s impressive facilities.

Mark Patrick, Supplier Marketing & Business Development Manager, Mouser EMEA, explains: “Mouser is all about supporting and enabling innovation. Virtual reality is a cutting-edge way to tell our story. Effectively, viewers will follow the same process as a component, travelling through all the warehouse processes, from stocking the newest products to pulling, packaging, and shipping orders – taking part in a component’s marvellous journey to their doorstep.”

Patrick adds: “We’ll be doing more VR videos in the future. Our logistics – specifically, how we manage to ship to 500,000 customers in 170 countries with delivery in typically two to three days with industry-leading accuracy levels – are phenomenal, but there are lots of other stories we can tell, including technology or applications videos. Watch this space!”

What′s more, Mouser is giving away thousands of sets of cardboard VR headsets for engineers to take the experience:

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