Martin Glenn, Chief Executive of the Football Association (FA) has been announced as the keynote speaker at the PPMA Show 2017 – the UK’s unmissable trade event for the processing and packaging machinery industry, which takes place at the NEC Birmingham between 26–28 September.
With more than 30 years’ experience in the FMCG sector, Martin will take to the Learning Hub stage on the first day of the exhibition (Tuesday 26 September 11:30–12:00). Responsible for doubling profitability at PepsiCo and rejuvenating the Walkers brand, Martin will compare and contrast the worlds of business and football during his highly anticipated speech. Using in-depth case studies and knowledge of the FA, Martin will explain how passion, innovation and a thorough understanding of technology and the consumer guarantee growth even in mature markets.
Speaking about what his food experience has enabled him to bring to the FA table, Martin said: “The FA approached me at the end of 2014 because they needed a business guy with a feel for football – I was on the board of Leicester Football Club for five years. Since then I have drawn on my insight into marketplace dynamics gained through my food experience to modernise and restructure the Association.
“The general business principles that run through my strategy to transform it in the long-term translate across to the big strategic issues in packaging, and I’m looking forward to sharing my insights and experience at the PPMA Show 2017.”
Martin is well equipped to join the conversation on processing and packaging. At the helm of United Biscuits and Walkers, he was responsible for investing in machinery to increase efficiency at manufacturing facilities across Europe. During this time he witnessed the development of certain packaging trends, such as the move towards convenience by making smaller units available and choosing materials with less of an environmental impact.
Such industry trends feature throughout the PPMA Show Learning Hub 2017. From the implications and opportunities of Brexit, IIoT-enabled adaptive packaging to the potential of waste and busting the myths of robotics and automation, the agenda is set to deliver an unrivalled programme of informative and engaging sessions. For the full line-up and to secure your free show pass head to www.ppmashow.co.uk.