The Altra Group has over 20 brands to manage and coordinate under the Altra Industrial Motion corporate umbrella. This can prove to be a challenge when sales representatives and customers alike need to see an overview of the entire range; with the new virtual exhibition located at www.AltraEx.com, however, Altra has achieved just that.
Altra has invested in a virtual exhibition platform to provide an immersive and interactive virtual show in order to bring together the majority of the company's branded products for a global audience. Combining photorealistic 3D rendering, interactive tools and video with lots of images, descriptions and downloads Altra has created a visually impressive and also easy-to-use intuitive virtual environment where visitors can find, watch and download whatever they want from a product point of view quickly and conveniently.
David Brooksbank, Director of Marketing comments: "It's not hard to see the benefits of creating an exhibition environment that is on 24 hours a day, contains all the brands, products and literature we have and combines it in a great visual environment that is easy to navigate and rewarding to use.
"The only thing preventing us doing this earlier is simply the platform wasn't readily available and internet connection speeds didn't allow for a seamless experience. Fortunately for us, both the technology and the software platforms have arrived at once and we have been able to take what we like best about live shows and translate it to the virtual world.
"We certainly won't stop hosting and attending live shows and seminars, but being able to plug the time gap between events and launch new products whenever we want is tremendously useful. We have plans for developing and extending both the scope and functionality of the virtual exhibition, but we are taking it one step at a time and will be listening carefully to visitor feedback as we go forwards."
Altra is using the V-Ex virtual exhibition platform that provides a fully interactive front end, combining multiplatform web technology with a powerful CMS to allow usability and flexibility both on desktop PCs and mobile devices including Apple and Android OS. Visit www.AltraEx.com to explore the new virtual exhibition from Altra.