Routeco in the Netherlands for Rockwell Automation

02 September 2013

Rockwell Automationvisit website


Rockwell Automation is announcing that Routeco will become the preferred distributor for the Dutch market. The partnership has been established to deliver a superior customer experience to Rockwell Automation’s clients in the Netherlands. Routeco will operate from its new Dutch premises in Best.

Routeco aims to provide an outstanding service to the customer facilitated by in-country stock of Rockwell Automation products in its warehouse in Best, improved logistics with daily shipments of Rockwell products throughout the Netherlands and emergency delivery service. A dedicated account management team with in-depth Rockwell Automation product knowledge will be operating from Best.

Rockwell Automation’s strategy is to work with a limited number of distributors. Based on this closer working relationship, Rockwell Automation expects the distributor to have an in-depth understanding of the market they serve and to invest in building customer relationships in that market. As a result, the distributor is able to develop a collaborative relationship with customers to provide integrated supply, product aggregation, automation sophistication and local support.

Raf Vermeylen, Country Sales Director – Benelux, at Rockwell Automation, says: “We are happy to establish an alliance with Routeco in the Netherlands. We were looking for a dedicated distributor in the Netherlands, and Routeco is seeking to broaden their EMEA footprint so this is an ideal solution for all parties and will enhance greatly our customer service. We are confident that our combined strengths will benefit our Dutch customers.”

Tony Usher, Operations Director at Routeco, adds: “Routeco is delighted to become Rockwell Automation’s preferred distributor in the Netherlands; our primary objective is to deliver additional value to our collective customers. This we will achieve by listening to their needs, and configuring supply chain solutions that match the customers’ business requirements.”

Dutch Rockwell Automation customers will be able to place their orders with Routeco from 1 October 2013 onwards. Please go to for further information.

© Copyright 2006-14 The Engineering Network Ltd.