New appointments at Schaeffler

Schaeffler is appointing Richard Hall as President Industrial for the UK & Ireland. Richard effectively takes over Kate Hartigan's President Industrial responsibilities following her retirement in 2013. Richard, who held the position of Vice President Automotive at Schaeffler UK from 2007 to 2013, is now also promoted to Deputy Managing Director, Schaeffler (UK) Ltd.

Richard joined Schaeffler in 1995 and has managed sales, marketing, engineering, customer services and logistics functions in both the Industrial and Automotive Sales divisions. He has a BEng (Hons) Degree in Manufacturing Engineering and Business Studies from Coventry University and an MBA from Warwick Business School. In his new role as President Industrial UK & Ireland, Richard will report to Mr Uwe Hartmann, Senior Vice President Industrial Sales Europe, Middle East and Africa.

Richard Hall comments: "I am really excited to be taking on the responsibility for Schaeffler's Industrial business for the UK and Ireland region. We have an industry-leading product portfolio of rolling bearings, plain bearings and linear systems, backed up with a wide range of condition monitoring and maintenance solutions. Based on a solid foundation of technological leadership and strong customer relationships, we have a real opportunity to take the Industrial Division further in both our growing Industrial Aftermarket business and also a number of key OEM sectors."

As of 6 January 2014, Alena Useinovic is appointed as Vice President Automotive at Schaeffler UK, taking over duties and responsibilities from Richard Hall. In the last 10 years, Alena has held various sales and business development roles for a world-leading automotive Tier One supplier. Based in both Germany and the UK, Alena gained valuable experience by working closely with customers such as Ford, BMW, GM and Mercedes. Alena has a BA (Hons) Degree in International Business Management from Cardiff University.

Alena Useinovic comments: "Moving to Schaeffler is a very exciting career move for me. The company has a strong pedigree and excellent reputation in the automotive market, as well as being a prolific developer of innovative products. Schaeffler is continuously developing new lightweight, lower friction, more energy-efficient components and systems for vehicle engines, transmissions and chassis. This is helping to reduce the weight of the vehicle, improve fuel consumption and minimise CO2 emissions in order to help OEMs meet ever-tighter European vehicle emissions targets.

"Innovation and collaborative working with vehicle manufacturers is critical and with the UK automotive sector showing very positive signs of growth, I look forward to helping Schaeffler UK further develop its automotive business with both existing and new customers," she added.

Richard Hall comments: "I am really proud of the UK Automotive team and the business that we have developed over the past six years. I am confident that Alena's appointment will help Schaeffler UK further strengthen its relationships with our OEM and Tier One customers."

For more information about the new appointments, please email, or visit the website at

Schaeffler (UK) Ltd

Unit 308, Fort Dunlop
Fort Parkway
B24 9FD

+44 (0)121 313 5830

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