NI names Ajit Gokhale as new Vice President of Product Marketing
Posted to News on 18th Dec 2011, 22:16

NI names Ajit Gokhale as new Vice President of Product Marketing

National Instruments has named NI veteran Ajit Gokhale as a new Vice President of Product Marketing, with responsibility for the NI core platforms of data acquisition and instrument control. Dr James Truchard, President, CEO and Co-founder of National Instruments, states: "During his 21 years with NI, Ajit has demonstrated tremendous creativity in driving our vision of graphical system design at the business level, in product development and in international sales and marketing. Over the years, Ajit has had a successful track record of defining strategic product roadmaps as well as recruiting and developing strong teams".

NI names Ajit Gokhale as new Vice President of Product Marketing

In 2006, Gokhale took on a General Manager position in Europe, where under his leadership his regions, UK & Ireland, France and Portugal, delivered record revenues and profits. During his tenure at NI, Gokhale has set strategic direction and influenced product development for key product lines that contributed significant revenues and gross margins to the business. Additionally, he has extensive experience working directly with NI customers to identify and deliver solutions that meet their application needs.

Francis Griffiths, Vice President of Sales and Marketing for Europe, says: "Ajit has made significant contributions to the growth and leadership of our business here in Europe over the past five years. His energy and talents have delivered consistent business growth, providing a platform for career growth across the teams he has led. He has built and developed strong and talented management teams, and I congratulate and wish him well in his expanded role. He will be instrumental in shaping the core measurements platforms in Europe and our emerging markets throughout the world".

Gokhale comments: "Since our founding, National Instruments has been a pioneer in instrument control and data acquisition hardware and software to help engineers and scientists research, design and test new products and technologies. I am excited to rejoin the product marketing organisation, where I can work with our customers to define and deliver the products they need to fuel scientific discovery and engineering innovation".

Robert Morton, UK & Ireland Managing Director, adds: "I have enjoyed working with and learning from Ajit immensely. Under his leadership, we have substantially grown and developed the business here in the UK & Ireland, delivering exciting and challenging career growth opportunities for many of our brightest and best people". Frederick Drappier, Directuer General of NI France and Portugal, says: "Ajit helped add critical resources to our sales, marketing and academic teams. This resourcing of talent, as well as his strategic planning skills, helped France and Portugal deliver excellent revenue growth".

Gokhale holds a Bachelor's Degree in Electrical Engineering and Computer Science from the Massachusetts Institute of Technology (MIT). He is a published author in several trade journals, as well as a member of: IEEE; the University of Surrey Industrial Advisory Board; the King's College Industrial Advisory Board; and Young Engineers with Prince Andrew, Duke of York.

Follow the conversation with NI UK & Ireland at twitter.com/niukie and facebook.com/niukie.


National Instruments Corporation (UK) Ltd

Measurement House, Newbury Business Park
London Road
RG14 2PZ
UNITED KINGDOM

+44 (0)1635 523545

Bosch Rexroth ABSSAC Ltd SICK (UK) LTD Procter Machine Safety Pilz Automation Ltd Mechan Controls Ltd FATH Components Ltd PI (Physik Instrumente) Ltd Rittal Ltd WEG (UK) Ltd Kawasaki Robotics (UK) Ltd STOBER Drives Ltd AutomateUK Euchner (UK) Servo Components & Systems Ltd AutomateUK M Buttkereit Ltd Murrelektronik Ltd Leuze electronic Ltd Micro Epsilon UK Limited Phoenix Contact Ltd Aerotech Ltd Heidenhain (GB) Ltd HARTING Ltd Machinesafe Compliance Ltd Smartscan Ltd Dold Industries Ltd Spelsberg Els UK Ltd