Brainboxes, a leader in serial and Bluetooth connectivity, has successfully expanded its business into Europe during 2006, doubling its exports to the continent. To meet the challenge of further expansion during 2007, the company is increasing its sales force to include two new members who bring additional skills to the team.
Stephen Evans, managing director of Brainboxes, comments: "We have found the move into Europe an interesting challenge. Our experience has been that new European partners and resellers need to have the confidence that a company is really serious about operating in mainland Europe before they will commit. They want to see a consistent presence on the ground with full support in place. This provides the security that when contracts are signed everything will run smoothly. To show our commitment to this process we have taken on two new members of our sales force whose skills complement those already within the team."
The appointment of Canadian Pierre Kowlessar enhances the language skills within the company as he is fluent in French and German. Kowlessar moved to Brainboxes from a UK publishing house where he was a sales executive/project manager. Prior to that he was based in Germany with a software company working as a sales executive in International Business Development. He has a degree in marketing and international business from Carlton University, Ottawa, Canada.
Craig Johnson brings his experience of working in the IT Distribution Channel as a sales account manager for CMS Computers and as sales manager for Europa Computers to Brainboxes. These roles involved selling systems, components and software to distributors, resellers, system integrators and included both public and corporate sectors. The considerable experience that Johnson has in selling IT hardware, building a channel and supporting resellers and distributors, fits perfectly with the ongoing activity and expansion strategy already in place at Brainboxes.
Evans concludes: "We have been very pleased with the progress we have made into Europe in 2006 and are look forward to consolidating our presence there in 2007."
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