Posted to News on 12th May 2014, 12:23
Cyient is the new name for Infotech Enterprises
Cyient Limited, formerly known as Infotech Enterprises Limited, has announced that its new name is official following a shareholders' vote. "We are now Cyient," said BVR Mohan Reddy, executive chairman and founder. "This new brand identity is an important step in positioning us as a distinctively unique global company that represents our vision and our forward-looking initiatives."
The company, which reported a 17.8 per cent increase in 2014 revenue, recently named Krishna Bodanapu, formerly president and chief operating officer, as chief executive officer and managing director. BVR Mohan Reddy states: "As we began discussing changes to Infotech's brand, our goal was to further establish the company's identity as the industry leader we have become over the last 20 years. We originally intended to simply update our brand identity. As we developed the rationale, we realised an entirely new name would help to better define our evolution, our current scope of capabilities and accomplishments, and signal our future growth plans to all our stakeholders."
Krishna Bodanapu adds, "We decided on a constructed word that implies both the type of solutions we develop and also recognises our company history, heritage and the values we will carry forward. Cyient has connotations to the words client and science - two important components in our company's success - and ient references Infotech Enterprises, our foundation and continuity. All of our efforts in this important initiative were developed to fulfil our vision of 'Designing Tomorrow Together.'"
The new brand is designed to reinforce the company's longstanding commitment to working closely with clients and developing innovative solutions to complex problems. The process of determining the new identity involved various brand specialists and the new name was tested in 17 languages.
Management indicated reaction to the name change has been very positive among associates and clients. Tom Prete, vice president of engineering at Pratt & Whitney, comments: "For fourteen years, Infotech has proven its focus on continuous improvement and ongoing commitment to delivering customer value. As Cyient, they will continue to be a truly integrated partner, and we look forward to continuing our relationship under their new brand."
Since its founding as Infotech Enterprises in 1991, the company has become a global leader in engineering, networks and operations: from being involved in every major aircraft design program to mapping and managing over 32 million kilometres of road data that contribute to safe and efficient driving.
Krishna Bodanapu says: "Cyient has a vast portfolio of forward-looking solutions and services that ultimately contribute to a better world. In this process, we intensely collaborate with clients, associates and the ecosystem to build lasting partnerships. This is the basis of the company vision for 'Designing Tomorrow Together.'"
Cyient has more than 12,000 associates across 38 global locations. Clients include major manufacturing, aerospace, transportation, utilities and communications companies.
Elements of the Cyient brand, including a new logo, website and marketing materials, have been developed in partnership with global brand agency Wolff Olins. New signage is being implemented in each of its global offices.
BVR Mohan Reddy states: "The company will immediately begin operations as Cyient Limited. Cyient is a company that is focused on the future by building on its past. We will always keep our clients, associates, investors and our role as a responsible corporate citizen at the centre of everything we do for years to come."
