Diamond Point International rebrands to Recab UK
Posted to News on 28th Apr 2020, 15:07

Diamond Point International rebrands to Recab UK

Embedded computing expert Diamond Point International has rebranded as Recab UK Ltd. With effect from 1 April 2020, the rebrand sees the company adopt a more service-led offering to complement its existing consultation and distribution operations. The same team is continuing to provide its industry expertise to companies across the UK under the new name.

Diamond Point International rebrands to Recab UK

The change signifies the close working relationship between the Diamond Point International team and its Nordic sister company, Recab AB. Recab UK and Recab AB are both parts of the Addtech group, a Swedish trading group of technology companies. Addtech acquired Diamond Point International in 2018.

Diamond Point International had previously established itself as a leading UK embedded computing consultant, designer and distributor. Serving the embedded computing industry for over 30 years, Diamond Point International saw industry change dramatically, with OEMs and integrators moving away from proprietary designs to flexible open-standards, incorporating technologies like Computer-on-Modules.

Martin Frederiksen, managing director of Recab UK, comments: "The embedded computing market is constantly expanding and evolving. Therefore, it is crucial to evolve the organisation with it. Embedded computing sees seemingly endless innovation and growth, with concepts such as smart devices, AI and the Internet of Things becoming more and more prevalent. Not many could guess the next big idea in computing, which makes flexibility a significant advantage.

"Diamond Point International's customers have come to expect the equipment and consultative services we offer to be the best available. This rebrand plays a big part in building and maintaining the momentum needed to realise these exciting new concepts for our customers. It also expands the horizons of the organisation, offering the ability to tackle the constantly shifting market landscapes our customers face. Also, it makes it easier to reach out to help businesses struggling with these novel ideas."

Carolin Burlin, managing director of Recab AB, adds: "Recab AB has a knowledge in defence, as well as energy and offshore that we would really like to bring to the UK. We focus on smaller to midsize volumes in verticals that value proximity to their supplier and where their environment dictates rugged solutions.

"Recab AB have for many years been focused on advanced modular computer (AMC) and backplane designs, based on open standards like VME, cPCI, xTCA and VPX, as well as customized- and hybrid backplanes.

"Their patented COTS Custom-Off-The-Shelf concept - where they perform minor tweaks to COTS solutions like BoxPCs, servers, PPCs - has a proven track record of reducing, cost, risk and time to market.

"In addition, they bring in expertise on rugged, SWaP optimised computers as well as state-of-the-art Hyperconverged infrastructure virtualised server solutions for demanding applications. Furthermore, we already have a lot of the same suppliers, like Congatec, Kontron and INSYS."

Cees Koetsier, business unit manager of Addtech AB, also commented: "It is the wish of Addtech to create a strong Northern European brand that can focus on the four verticals: oil and gas, defence, transportation, and energy and offshore, and reuse the knowledge and capabilities across the region."

Engineers working on an industrial computing project can continue to contact the Recab UK team on the usual numbers or via the website at www.recabuk.com.


Recab UK Ltd

Suite 13, Ashford House
Beaufort Court, Sir Thomas Longley Road
ME2 4FA
UNITED KINGDOM

+44 (0)1634 300900

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