Getting your business ready for US market entry

Drawing on over a decade of hands-on experience supporting 3,500+ companies, workshop Ian the critical areas you must consider to de-risk your expansion, from navigating legal compliance and market localisation to building the right partnerships and accessing state aid.

Importantly, he points out that the US is not a single market - successful entry requires a tailored go-to-market strategy with regional targeting and localised value propositions aligned with American buyer expectations. Ian comments: "Your home-market sales approach won't work in the US - adapt your sales motion and demand generation for American business culture while budgeting realistically for higher staff and living costs."

He also discusses the importance of protecting your business foundations: "Address IP protection, corporate structuring, sales taxes, cross-border considerations and sector-specific regulations including product certifications."

Ian stresses that local presence matters, and that companies should invest in US-based leadership and support while considering production partnerships or facilities to ensure supply chain resilience. And he highlights how to build credibility strategically, by leveraging EDO support, tax benefits and grants while establishing partnerships, certifications, and demonstration capabilities.