Posted to News on 27th Feb 2012, 15:39
MacDermid Autotype launches upgraded web site with video
A completely re-designed company website has allowed MacDermid Autotype to incorporate video 'How to' guides for a range of its screen printing products, including the Capillex line of photostencil films.
The new online guides show a step-by-step approach to applying the films to mesh, as well as good practices and other useful tips, such as advice on how to reduce dust contamination during processing. The 'How to' section will soon be expanded to incorporate many more applications. This is part of the company's commitment to be a leader in the provision of up-to-the-minute practical knowledge to facilitate the work of its distributors, as well as end users.
End users' needs were paramount in the redesign of the new site, with priority given to easily accessible product information, including highly detailed technical guides and the essential health and safety data sheets, in multiple languages. To make it even easier for visitors, much of these details are accompanied by a wealth of images and case studies on specific Film Insert Moulding (FIM), Membrane Touch Screen (MTS) and Pre-press operations.
More than an online product reference guide
Emma Scowen, Marketing Manager at MacDermid Autotype, explains: "With our extensive product range, redesigning the website has been a massive operation, particularly as we need to make sure that the relevant health and safety information is correctly featured as well as regularly updated. However, we did not just want an online product reference guide, so providing useful features such as video tools was the ideal step to assist our customers in optimising our leading edge solutions for industrial screen printing. We intend to expand the range of video product guides, as well as working towards broadcasting this information using social media channels, so watch this space and visit our website frequently!"
Take a look at the new website now at www.macdermidautotype.com.
