Mouser partners with Macnica to support engineers in Japan

Macnica is the leading Japanese semiconductor distributor focused on offering technical support and the continuous advancement of its technological capabilities. Macnica became an industry pioneer by creating a business model that focused on providing technical support and established itself as a new type of "technical trading company." Mouser is the industry's leading New Product Introduction (NPI) distributor with an e-commerce model that makes it easy for engineers and buyers to find engineering quantities of the newest products for their designs. In addition, Mouser offers instant availability of both development tools and semiconductor products from the leading manufacturers.

Glenn Smith, Mouser President and CEO says: "We are excited to partner with Macnica and leverage our e-commerce and NPI expertise to serve engineering customers in Japan. We will be able to maximise our strengths for mutual benefit and serve Japanese engineers with the highest levels of service while increasing our brand presence in this important market."

Through the partnership, customers in Japan can speed time-to-market by taking advantage of Mouser's and Macnica's complementary distribution models. Mouser will handle new product content and engineering quantities for prototype development, while Macnica will focus on volume distribution and technical support for engineers across Japan.

Kiyoshi Nakashima, President and CEO of Macnica says: "The online business has become increasingly important to our business. Mouser is a world-class e-commerce company focused on engineering quantities and new product introductions. This joint partnership with Mouser will allow us to better serve our customers by offering an online presence combined with vast inventory and world-class fulfillment and Macnica's technical support. We look forward to offering new value to Japanese customers and supporting them throughout their design cycle challenges."

Visit the new Macnica-Mouser Mouser site, available in Japanese and English, at www.macnica-mouser.jp.