Mouser showcases dev kits and expertise at Electronica 2014

This year, Mouser's stand has four separately themed Innovation Areas. The first is dedicated to the "Supplier of the Day" - experts from Texas Instruments, Analog Devices, Freescale and Intel will be on hand to highlight and discuss their products in detail with visitors. The second Innovation Area features MultiSIM BLUE, Mouser's recently-launched PCB design integration tool, designed in collaboration with National Instruments Co. (NI) and available free globally in English, German and Simplified Chinese.

The dev kit Innovation Area is a must-visit - Mouser is offering low-cost dev kits to anyone who subscribes to its newsletters, and there are competitions to win high-cost kits. The fourth Innovation Area displays Mouser's website, enabling visitors to experience how easy it is to find products and access many helpful resources, including a BOM tool, search accelerator, project manager and technical articles.

Graham Maggs, Director Marketing, Mouser EMEA comments: "This year's show is expected to attract over 73,000 visitors from 79 different countries and is quite simply an unmissable opportunity for us to engage with our current and potential customers, strengthen existing business relationships and forge new ones with suppliers and speak with the media. The world's greatest trade fair for electronics components is the most exciting place for anyone in the industry to visit - this year's theme "inside tomorrow' reflects what we aim to bring to design engineers - the products, tools and services to enable them to design tomorrow's products today."

More details about Mouser at Electronica 2014 can be found at uk.mouser.com/electronica.