Posted to News on 3rd Jul 2007, 18:29
Parvalux launches e-marketing strategy
Parvalux is launching a new e-marketing strategy that the company hopes will help it to expand within the global market. The launch is spearheaded by a content-rich website displaying a new-look logo and brand identity.
Justin Levine, Managing Director of Parvalux, comments: "We have evolved the brand to capture the three core values of our business: our pure focus on geared motors, our legendary reliability and our ability to customise our offer.
"This new identity is recognisable to our longstanding customers and partners, yet is both fresh and modern in a way that will appeal to new customers looking for a modern and innovative company to supply new product."
On the website, new features include an RSS feed, an e-newsletter and a blog where customers are invited comment and discuss burning issues with the Parvalux team. This is in addition to powerful existing facilities such as the Product Configurator. While currently only available in English, the coming months will see French, German, Spanish and Italian versions of the website launched.
Webmaster James Morby says there is more in the pipeline too: "We are already working on e-commerce and e-ticketing systems to provide a true one-stop-shop for our customers. So from prototype design through to after-sales service - they will be able to it all directly online."
