Success in overseas markets often requires vendors to adapt their products or services to suit their target markets. This is particularly evident in automation, where each continent tends to favour specific communications systems. Here we look at how several European machine builders and device makers have addressed the needs of potential customers in Asia.
CC-Link and its Industrial Ethernet equivalent CC-Link IE were originally developed in Japan and today are used throughout all of Asia, a fact acted upon by many European companies trying to do business in the region.
John Browett, General Manager of the CLPA (CC-Link Partners Association) in Europe says: "CC-Link IE and CC-Link are the de-facto standards for open automation networks in many sectors throughout the whole of Asia - therefore a machine designed to be sold in that market that is not CC-Link compatible is at a distinct disadvantage. Furthermore, CC-Link IE is leading the world as the only open Ethernet for automation that offers gigabit bandwidth."
Many CLPA members, including Balluff, Schaeffler and Weidmüller, have recognised this and integrated CC-Link into their products. One member, Mitsubishi Electric, is well placed to provide an overview of the wider aspects of developing CC-Link IE and CC-Link based automation systems. Items such as PLCs, HMIs, inverters, servos, robots, and all the other diverse elements of a control network can, it says, communicate effectively using CC-Link IE and CC-Link networks. Mitsubishi Electric, which has its origins in Japan, has ensured that all of its automation components are CC-Link IE or CC-Link enabled so that comprehensive automation systems can be built from them.
Another partner, Balluff, supports the use of CC-Link IE in demanding environments. It has developed IP67-rated I/O for use with CC-Link IE installations and says that significant systems costs savings can be made because the need for protective cabinets is much reduced.
One of the biggest names in precision motion and bearings, Schaeffler, has developed SmartCheck, a device which allows breakdowns to be avoided by comprehensive condition monitoring. SmartCheck provides CC-Link IE connectivity via the use of the Seamless Message Protocol (SLMP), and thus is highly attractive to potential users in Asia.
Similarly Weidmüller offers certified CC-Link IE products and identifies this as being instrumental in developing its business in Asia across a range of different industries.
Berners Consulting does not manufacture products but helps client companies develop strategies for entering international markets. It constantly monitors how Asian markets such as China are developing and how the keys to success there differ from conventional Western business thinking. In fact, it thinks that CC-Link IE and CC-Link is so important that it has become a member of the CLPA too!
While it is essential to recognise the differences between Asia and Europe, it is equally critical to identify the similarities. Again Mitsubishi Electric provides a link, noting how CC-Link IE's gigabit bandwidth is particularly suitable for use in systems aiming at Industry 4.0, the goal of creating highly connected cyber-physical systems that can be used to drive efficiency into the whole production value chain.
Hilscher considers rapid deployment of compatible products to be a delineator of success and says that with appropriate tools CC-Link can be incorporated very easily. As a company, its product portfolio covers PC-Cards and Gateways as well as Embedded Modules and ASICs for all major fieldbus protocols. Since many companies already use Hilscher technology in their products, this also demonstrated how close a CC-Link option may be for many of them.
HMS has had similar experiences of the need for timely, seamless project implementation and recognises CC-Link IE's capabilities in this area. It has a "˜chip, brick, module' offering that tailors the communications required for a device to fit the functional and physical parameters of the project and finds that CC-Link is the preferred option for nearly all Asian projects.
With safety an increasingly important consideration throughout Asia, Molex can assist in the development of CC-Link IE-based safety devices using its communications stack systems. They also offer compatible I/O blocks and network interface cards.
At the device level Renesas' powerful R-IN32M3-CL device combines CC-Link IE communications with a processor capable of running general device functions. It also features hardware acceleration capable of increasing performance up to six times compared with software based designs. Conformance testing when developing CC-Link compatible products is supremely important when exporting to Asia, notes Mitsubishi Electric, who operates the CLPA's European conformance testing centre near Düsseldorf. This view is endorsed by Weidmüller, which says that such certification has led to tangible business benefits with their Asian customer base.
For more information about CC-Link and CC-Link IE please visit www.clpa-europe.com.