Posted to News on 13th Aug 2007, 19:38
Seminars explain management of new product development
Three leading consultancy firms are co-operating to provide a series of free seminars that will show companies how to profitably manage their new product development programmes.
Technical consultancy Rotomotive has teamed up with marketing and public relations consultancy Smye Holland Associates and Arvada Strategic Marketing. The three firms are presenting a series of seminars on Tuesday 18 September 2007 in the Holiday Inn Express, Northampton, by junction 15 of the M1, and then again on Tuesday 25 September in the Premier Travel Inn at Norman Cross, near Peterborough, on junction 16 of the A1(M).
The Manufacturing Foundation is supporting the seminars and attendees will receive a free copy of the foundation's report Nurturing New Products, which normally sells for £50.
Mike Holland of Smye Holland Associates says: "Bringing new products and services to market is essential for many companies. If they are to survive, companies must respond to changing customer demands, exploit new technology and react to new competitive threats.
"Yet the majority of new product developments fail. Companies waste huge amounts of money on developing and launching products that simply do not meet market needs, and which never make money."
The seminars on 18 and 25 September will give a brief introduction to a systematic 'idea-to-launch' framework in which each stage of product development - from initial concept to the launch publicity campaign - is carefully controlled. At each stage of the process, the viability of moving onto the next stage is assessed before investment is committed.
This framework is particularly relevant to engineering and technology-based product developments, where there may be significant costs involved in research, design and testing. By ensuring that expenditure is focused on products with a high potential for both technical and commercial success, the number - and the cost - of new product development failures can be significantly reduced.
Attendance at the seminar is free to qualifying companies. Each seminar lasts approximately two hours and delegates can opt to attend one starting at 09:00, 14:00 or 17:00 at either of the two venues.
Each seminar will include presentations from Dr Nick Henwood of Rotomotive, Mike Holland of Smye Holland Associates, and Mike White of Arvada Strategic Marketing.
To book a place at the seminar, call Smye Holland Associates on +44(0)1733 564906 or visit www.smye-holland.com.
