The Art of SEO
The Engineering Network Ltd
Posted to News on 8th Jan 2010, 14:14

The Art of SEO

Even after more than a decade of putting information into the public domain on websites - either for information or commercial reasons - some designers still don't grasp basic principles. Usefulness isn't determined by technology or appearance, but by understanding what the client wants a site visitor to be able to do. In addition, a well-designed, easy-to-navigate website is useless if no one can find it.

The Art of SEO

If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In The Art of SEO (O'Reilly), four experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy.

"In an increaingly digital world, understanding how to get new customers from search engines is essential for most organizations," says Eric Enge, president of the SEO consulting firm, Stone Temple Consulting. Authors Stephen Spencer, Rand Fishkin, and Jessie Stricchiola agree.

"Google is quickly becoming the 'operating system' of the Internet. Not securing good rankings for your website in Google is equivalent to your business having an unlisted phone number. Lost rankings equals lost revenue, lost brand reach, lost credibility," says Spencer, founder and president of the SEO firm Netconcepts.

In The Art of SEO, the authors clearly explain SEO fundamentals, while correcting many common misconceptions. If you are new to SEO, you'll get a complete and thorough SEO education, as well as an array of effective tactics, from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to SEO best practices.

By reading The Art of SEO, you will:

  • Learn the underlying theory behind SEO, and what makes search engines work
  • Become familiar with the steps you need to take to prepare for an SEO effort
  • Understand how to put together the specific details for executing an SEO strategy
  • Explore several value-added components to expand your SEO plan
  • Learn what's necessary to build a competent SEO team, with defined roles
  • Get the experts' view of the future of SEO

"SEO is a complicated and challenging field. We've all felt the pain of struggling to get reliable answers to tough SEO problems and felt that the time had come to take action," adds Fishkin, CEO and co-founder of SEOmoz. And this book will give you the answers you're looking for.

The Art of SEO
Eric Enge, Stephan M. Spencer, Rand Fishkin, Jessie Stricchiola
ISBN: 9780596518868, 602 pages,
Book Price: $44.99, 34.50, 36 €

Amazon: The Art of SEO

About the authors

Eric Enge is the President of SEO consulting firm, Stone Temple Consulting, and is widely recognized as an expert on the topic of SEO.

Rand Fishkin is CEO and co-founder of, one of the web's most popular portals on the topic of search.

Stephan M. Spencer is the founder, President & CEO of the SEO firm Netconcepts.

Jessie Stricchiola is the founder of Alchemist Media, Inc., a San Francisco search engine marketing company.

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