Virtual event has a cutting edge

Worldwide welding and cutting company ESAB will, from 27 to 29 April, be staging ESAB Europe Xpanse, a virtual event that will showcase the industry’s broadest line-up of new welding and cutting systems, filler metals and related technologies. 

By visiting ESAB Europe Xpanse, visitors can tour a virtual exhibition stand, chat live with product and process experts, watch videos on products from influencers, participate in ESAB University online classes and take a walk through the company’s hall of history. Materials for the event will be available in English, French, German, Italian, Spanish and Polish.

Immersive experience

“ESAB Europe Xpanse is the antidote to the typical Teams meeting or Zoom call,” says Cheron Robinson, regional MARCOM manager Europe. “We are taking the concept of a virtual trade show to a new level and will provide an industry-first-of-its-kind immersive experience to introduce dozens of new welding and cutting products. Until we can gather in person, there will be no other event to rival the resources available at ESAB Europe Xpanse.” 

ESAB Europe Xpanse mimics the company’s real-world trade show stand, which features different product and technology centres to explore. Visitors can tour the stand with their mouse and keyboard, use an overhead map view to visit specific areas or take a guided tour based on preference.

Because in-person gatherings are not an option, ESAB has created more than 50 videos featuring its product and technology experts. During show hours, from 9:00 am-8:00 pm CET, the Xpanse stand is staffed with experts to answer questions via a built-in chat function. 

To learn more about a product, visitors can download product fact sheets, brochures and watch influencer videos. Additional content is available in a carousel-style photo album, offering a multitude of product photos, such as the operator interface, accessories and other key product features.  

Class act 

The virtual event also features ESAB University, ESAB’s extremely popular dedicated learning area in its real-world trade show stands. The complete calendar of events is available at www.esabxpanse.com. 

“Courses will be made available to stream immediately after they premiere,” says Robinson. “All the ESAB University classes will be staffed with live personnel to answer questions in real-time, encourage feedback and create community with our participants. By connecting our people, processes and technology, we aim to show visitors how they can shape the future of their business with ESAB as their partner.”